Answering a Cry for Help With a Touch of Humanity
March 25th, 2010 — tonymayo
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This is a wonderful short article by a friend of mine, published in The Washington Post.
I turned to look and saw three store employees around a sobbing middle-aged woman. I returned to the checkout.
…
I thought to myself, we lose something by being afraid of each other.
–Read the story here:
Answering a Cry for Help With a Touch of Humanity
By Margaret Cary, MD
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“One of the things Whole Foods taught us is the need to tell stories” about our products, Mr. Heinen said. In fact, Heinen’s has 50 stories that it trains employees to tell customers about its meat, produce, baked goods and other items.
The great enemy of clear language is insincerity. When there is a gap between one’s real and one’s declared aims, one turns as it were instinctively to long words and exhausted idioms, like a cuttlefish spurting out ink.
