Wharton: Short talks cause big gains

Read the complete article at WhartonCould a simple five-minute interaction with another person dramatically increase your weekly productivity?

employees who know how their work has a meaningful, positive impact on others are not just happier than those who don’t; they are vastly more productive, too. … “Even minimal, brief contact with beneficiaries can enable employees to maintain their motivation,” the researchers write in their paper, titled Impact and the Art of Motivation Maintenance: The Effects of Contact with Beneficiaries on Persistence Behavior, published in the journal Organizational Behavior and Human Decision Processes.

the one-two punch of knowing the beneficiary’s needs and meeting him in person generated the largest impact on motivation.

 

The Art of Motivating Employees
Knowledge@Wharton

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How to Conduct a “Customer Listening Session”

 


 

Not listening to your customers?I assume that you already know and do not need to be convinced that:

  • Your most profitable sales and easiest growth come from existing clients.1
  • Unhappy customers are 5-20 times more likely to tell others about their bad experience than satisfied customers are to spread good news.2

A simple, high-return method of learning from your happy and unhappy customers, of knowing your customers better while making them more loyal to you is to listen to them. Customers are people and people love being listened to.

There are many ways to do this. I hope your Read the rest of this entry »

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Positions Ponder. People Purchase.

Click for free downloadI hesitate to share the details of my first breakthrough in selling because I once thought I was the only salesperson with this problem and, to put it bluntly, the reason for the problem makes me look like a jerk. What follows may be of no use to you because you’re probably one of the people who learned this in kindergarten or before.

Years ago, my business was deteriorating fast for lack of customers. One of my suppliers offered to become my sales coach to get me through the slump. She was a very effective salesperson, so I eagerly agreed. She had me demonstrate my pitch (I was still doing pitches in those days, but that’s another story.). She then tried repeatedly to alter my approach. I kept missing the point and she kept trying to make it simpler and more basic, searching for some fundamental, common ground where we could meet and communicate. She was running out of ideas and we were both low on patience.

I sensed a shift as she willed herself back from the brink of exasperation. Phyllis relaxed her shoulders, leaned toward me, and said, brightly, in her most charming southern accent, “Tony, do you like people?”

I knew the right answer, but it is foolish to lie to your coach, so I replied, “No, Phyllis, mostly I don’t.”

She was astonished into a rare silence. She sank back into her chair for support and appraised me cautiously, as if confronting a strange and dangerous beast. “Tony,” she asked, “why Read the rest of this entry »

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Handling Complaints

Handling Customer Complaints

I was near the desk at my health club when I overheard a woman ask the attendant if anyone had found a book she had forgotten earlier. The attendant said she had seen it by the exercise bikes, but now it was gone. The member said, “If you had brought the book to ‘Lost & Found’ I would have it now.”

The attendant explained, “I thought if I left it there you would find it when you came back.”

“Isn’t it the policy of the club to place property in this bin behind the desk?” the member insisted.

“It was only out for a minute. I would have Read the rest of this entry »

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© Tony Mayo except as otherwise noted
For Salespeople.
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Taking Responsibility for My Listening

A sketch of the human brain by artist Priyan W...
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In November of 2007, I was in San Diego attending a weekend training for coaches. One of the breakout sessions was led by the author of one of the best-known books on coaching. It is a good book and I was very eager to attend. He gave the ninety minute workshop six times over two days–I was in a morning session on day two.

The author struck me immediately as irritated, aggressive, and arrogant. His opening seemed vague and rambling and his responses to questions were not pertinent. People were shaking their heads and looking at each other. Coaches are a fairly supportive audience but in the first fifteen minutes five of the thirty people walked out, one while the author was responding (elliptically) to his question! I decided to Read the rest of this entry »

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One more question…




Download a handy one page .PDF of this post by clicking here.Establish the habit of slowing down your responses to questions, to save time and trouble. A simple and effective way to do this is by training yourself to respond to every question with a clarifying question. This gives the questioner a chance to explain why they asked and what they are trying to accomplish. You’ll be surprised how often the quick answer you might have given would not have helped them –or you– at all.

Suppose, for example, you shipped that big report yesterday, just as you had promised. Today the client telephones and asks, “Have you Read the rest of this entry »

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Tony Mayo, Top Executive Coach, is located in Reston, Virginia 20190